Made to Stick
Frustrated with your efforts to get your key messages across? Sibling authors Chip and Dan Heath spell communication success like this – SUCCES – claiming ideas that ‘stick’ with an audience will be ones that are:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• [Tell] Stories

This book is easy to read, understand and apply. If you are responsible for communication for your organisation, whether internal or external, put this book on your must-read list.Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath © 2007 Random House.